Apprenticeship training course

Senior florist (level 3)

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Information about Senior florist (level 3)

Care for, prepare, and utilise fresh botanical materials to create designs to meet the bespoke requirements of clients.

• Knowledge, skills and behaviours:
  View knowledge, skills and behaviours

  Knowledge

  • The impact of legislation on businesses, including: Employment law – keeping employees safe and ensuring employers are fair, Consumer law – protecting consumers and anyone purchasing products and services , Health and Safety law.
  • Organisation's data protection policy, specifically in relation to customers and suppliers - including General Data Protection Regulations.
  • How to manage pests, diseases and disorders on fresh produce including fresh cut materials and plants.
  • Processes for estimating resource requirements and programme work in line with budget constraints.
  • Key requirements for effective presentations and or team meetings including agenda or presentation structure, concise language, and use of IT to support communication aims.
  • Coaching and mentoring methodologies and how these can contribute to the development of the team.
  • Attaching techniques - binding, tying and knotting, clamping, wedging, gluing, pinning, stapling.
  • Wiring techniques - support wiring, external wiring, semi-internal wiring, internal wiring, cross wiring, stitching, single leg mount, double leg mount, hook wiring, branching unit, ribbed unit, natural unit, feathering, pipping, sepal pinning, wire mesh.
  • Manipulation techniques - basing, backing, bow making, bundling, caging, edging, framing, graduating, grouping, lacing, pave, plaiting, pleating/folding, rolling/cupping, spiralling, sheltering, stacking, taping, terracing, threading, veiling, weaving, winding, wrapping.
  • Water retaining techniques - floating, floral foam, floral foam alternatives, moss, tape, tubes and phials, wax.
  • Elements of design: Colour, Form, Line, Space, Texture.
  • Principles of design: Balance, Contrast, Dominance, Harmony, Proportion, Rhythm, Scale.
  • Sources of inspiration: Culture, Botany, Emotion, Technique/method, Economy.
  • Design schema: Order category: symmetrical, asymmetrical, design classification: decorative, vegetative, form linear, line direction: radial, parallel, diagonal, winding, crossing, free arrangement, placement of materials: even distribution, varied density, grouping, random, rows and lines.
  • Methodologies, techniques and types of sources used to research influential floral designers and or current design trends.
  • Processes for developing, monitoring and evaluating customer service initiatives within the business to help inform the development of sales opportunities.
  • The 5 P’s of marketing: Product, Price, Promotion, Place, People.
  • The steps within the AIDA model hierarchy, relating to consumer purchasing decisions: Attention, Interest, Desire, Action.
  • The importance of competitions within the floristry industry, including the different competitions formats - for example, photographic, pre-made and live, and the marking schemes.
  • The importance of maintaining working relationships, understanding the needs of others, and working within an inclusive environment.
  • The purpose of financial forecasting for peak periods and floral seasons, and the information required to inform decisions.
  • Correct botanical names of fresh cut materials and plants including how they are grown and cut by length and weight.
  • How the procurement and management of fresh produce including fresh cut materials and plants, supports the wider needs of the business.

  Skills

  • Implements safe working practices in accordance with statutory legislations.
  • Produces and analyses buying lists in coordination with manager, in line with business requirements, and by following company procedure.
  • Produces timeline information to support long term and short-term scheduling, to ensure product integrity is maintained and deadlines are achieved.
  • Implements stock rotation and storage plans to maximise product longevity.
  • Allocates work and supervises staff in accordance to the needs of the business.
  • Promotes environmental best practice and sustainable working practices, including waste objectives.
  • Uses information technology to assist with effective communication and record keeping, including purchasing, website management and customer service.
  • Designs and constructs Tied designs, wired designs, glued designs and designs in a medium using an evaluative approach to inform decisions.
  • Applies attaching techniques - binding, tying and knotting, clamping, wedging, gluing, pinning, stapling - within a range of complex designs.
  • Applies wiring techniques - support wiring, external wiring, semi-internal wiring, internal wiring, cross wiring, stitching, single leg mount, double leg mount, hook wiring, branching unit, ribbed unit, natural unit, feathering, pipping, sepal pinning, wire mesh - within a range of complex designs.
  • Applies plant manipulation techniques - basing, backing, bow making, bundling, caging, edging, framing, graduating, grouping, lacing, pave, plaiting, pleating and folding, rolling and cupping, spiralling, sheltering, stacking, taping, terracing, threading, veiling, weaving, winding, wrapping - within a range of complex designs.
  • Applies water retaining techniques - floating, floral foam, floral foam alternatives, moss, tape, tubes/phials, wax) - within a range of complex designs.
  • Applies ‘elements of design’ including colour, form, line, space and texture when creating floral designs.
  • Applies the 'principles of design' including: balance, contrast, dominance, harmony, proportion, rhythm, scale, when creating floral designs.
  • Applies the 'sources of inspiration' including: culture, botany, emotion, technique and method, economy, when creating floral designs.
  • Applies ‘design schema' including: order category: symmetrical, asymmetrical , design classification: decorative, vegetative, form linear, line direction: radial, parallel, diagonal, winding, crossing, free arrangement, placement of materials: even distribution, varied density, grouping, random, rows and lines, when creating floral designs.
  • Applies coaching and mentoring methodologies which contribute to the development of the team, including the application of technical skills and design theory knowledge, through a range of designs.
  • Implements promotional merchandising and displays to increase sales and profitability.
  • Produces and presents detailed design plans for an external floral design event - for example, corporate events, weddings, charity events etc. - which includes mood boards, sketches and quotations.
  • Review research findings of influential designers and current trends and recommend how they could be used within the Floristry business.
  • Deliver presentations and or team meetings that have clear agendas and structure, are concise and make use of IT to support communication aims.

  Behaviours

  • Manages time in accordance with the needs and context of the floristry business.
  • Demonstrates a willingness to be flexible, learn new skills - for example, CPD - and shares learning with others.
  • Communicates and acts professionally according to the context of the situation, adapting approach as required - for example, dealing with grieving clients sensitively.
  • Actively champions sustainability agenda and seeks innovate ways to add value to business practices.
• Apprenticeship category (sector): Agriculture, environmental and animal care
• Qualification level: 3; Equal to A level
• Course duration: 21 months
• Maximum funding: £10,000 ; Maximum government funding for ; apprenticeship training and assessment costs.

View more information about Senior florist (level 3) from the Institute for Apprenticeships and Technical Education.