Apprenticeship training course

Digital product manager (level 4)

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Information about Digital product manager (level 4)

Drive and manage digital products through the complete product lifecycle.

• Knowledge, skills and behaviours:
  View knowledge, skills and behaviours

  Knowledge

  • Product delivery lifecycle and phases over time.
  • Business case development and the realisation of benefits to the organisation.
  • Purpose of vision and strategy for a digital product throughout its life cycle.
  • Approaches to stakeholder management in ensuring the delivery of successful products.
  • Approaches to communication for a range of stakeholders across multiple channels, including technical and non-technical audiences.
  • Approaches to utilise horizon scanning and wider industry trends to inform strategic decisions.
  • Methodologies of user or customer research/insights and evaluative research.
  • Different prototyping approaches to explore and iterate potential solutions with real users.
  • Standards relevant to digital product development in your sector which could include accessibility, ethics and privacy.
  • Importance of data management in accordance with legislation to ensure compliance.
  • Importance of security and assurance in digital product design, development and operations.
  • Importance of Diversity and Inclusion when designing and developing digital products across a range of protected characteristics to ensure inclusive and accessible outcomes are embedded from the outset
  • Principles of sustainable product development including the environmental footprint throughout the lifecycle of the product from inception to decommissioning.
  • Approaches to problem solving methodologies for example using team skills, workshop, root cause analysis, research.
  • Approaches to delivering products, including Minimum Viable Product and subsequent iterative delivery and optimisation techniques.
  • Principles of product ownerships and risk including value, usability, feasibility and viability.
  • Different product development approaches including iterative and sequential methodologies and when to apply them.
  • Different approaches to planning and development of product roadmaps for both the team and diverse stakeholder needs.
  • Different prioritisation techniques, when and how to use them whilst project managing.
  • Principles of budgets, costs, value and contract management
  • Approaches to a running a live product including incident management and service support.
  • Principles of performance measures and their selection to measure the success of a product.
  • Principles of data analytics, data visualisation techniques and tools.
  • User stories, their format and their value.
  • How they will ensure product take-up, usage and continually develop the product.

  Skills

  • Diagnose problems by breaking problems down systematically into component parts and identify the relationships between those parts.
  • Reflect critically on results/data/insights to identify improvements.
  • Utilise iterative and sequential methodologies as appropriate to develop products.
  • Work within a multi-disciplinary team through two or more phases of the product delivery lifecycle.
  • Manage the operational running of a live product or service.
  • Identify, understand, and define problems, analyse and help to identify the appropriate solution using relevant methodologies, principles and approaches.
  • Support the development of artifacts for assessment.
  • Translate back log and roadmap, and show how it aligns to strategy.
  • Identify users, who they are, and what their needs are, based on evidence.
  • Define user stories, write stories and acceptance criteria.
  • Engage various stakeholders, utilise the vision, goals, KPI’s and objectives for the product or service.
  • Ensure methods and techniques for structured reviews are applied, for example but not limited to peer review, formal technical review, user research and testing.
  • Utilise planning and prioritisation techniques to organise and manage the product backlog to deliver value and benefits.
  • Produce reports, roadmaps, plans to report progress and support governance processes and stakeholder management at various levels within the organisation.
  • Use product management life cycle tools and techniques. Where appropriate automate mechanical tasks such as scheduling, resource balancing, and time recording.
  • Manage, mitigate and investigate product risks and ensuring product meets the need of its users.
  • Use data to inform decision making.

  Behaviours

  • Professional approach when they have managed difficult, challenging constraint and or a situation.
  • Commitment to continuous improvement by following and maintaining quality standards throughout the product life cycle.
  • Assumes responsibility that their actions and objectives are in line with business strategy.
  • Conveying a level of confidence and professionalism when engaging with stakeholders.
  • User centred mindset to solving problems that deliver value and meet user needs.
  • Demonstrating a customer first approach in day-to-day activity. For both internal and external customers.
  • Influencing others to take a specific course of action.
• Apprenticeship category (sector): Digital
• Qualification level: 4; Equal to higher national certificate (HNC)
• Course duration: 24 months
• Maximum funding: £18,000 ; Maximum government funding for ; apprenticeship training and assessment costs.
• Job titles include:
  • Associate product manager
  • Digital product manager
  • Junior product manager
  • Product manager

View more information about Digital product manager (level 4) from the Institute for Apprenticeships and Technical Education.