Apprenticeship training course

Market research executive (level 4)

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Information about Market research executive (level 4)

Research projects to generate data and insight.

• Knowledge, skills and behaviours:
  View knowledge, skills and behaviours

  Knowledge

  • The role research plays in the business process, such as the target market, consumers (behaviour or attitudes), competitors or the industry as a whole.
  • How research is used to address business, customer and policy questions, such as information related to products, services or advertising etc.
  • The principles of Quantitative research and the underlying theories such as sampling, representativeness, statistical theory, data collection and analysis.
  • The principles of Qualitative research and underlying theories of the social sciences e.g. representativeness, sampling theory analysis methods.
  • The research methodologies including face to face (f2f), telephone, online, and postal.
  • Approaches to primary research and the different sources of primary research data.
  • Approaches to secondary research and how information is sourced and utilised from previously conducted studies.
  • The principles of research project management such as time management, scheduling, resourcing, costs and budgeting.
  • Relevant regulatory and legislative requirements such as data protection, GDPR, confidentiality, informed consent and safeguarding, ethics and The Market Research Society Code of Conduct.
  • Technologies such as digital sources, systems and software, that can help deliver market research, delivery and evaluation.
  • Technology and software used to provide appropriate representation of data and manipulate them into appropriate formats (tables, graphs and portfolios) for publication.

  Skills

  • Liaise with and manage, clients, stakeholders, internal teams and external suppliers to deliver required outcomes.
  • Undertake data collection, data analysis, data presentation and data storage including analysis and validation of the outputs from primary or secondary research data sources.
  • Interpret, prepare and communicate research findings such as presentations, reports, and workshops.
  • Make evidence-based recommendations from research results.
  • Use communications skills and techniques such as negotiation, collaboration, problem solving, and decision making.
  • Interpret research objectives and translate into research design and implementation.
  • Use digital and IT software packages relevant to the role.
  • Use research/survey software to gather audience insight and/or evaluation such as SPSS (Statistical Product and Service Solutions).
  • Select and use appropriate research design techniques.
  • Evaluate data and research findings to derive insights to support improvements to future research projects.

  Behaviours

  • Works without bias.
  • Seeks learning opportunities and continuous professional development.
  • Works collaboratively.
  • Works ethically recognising participants needs and data privacy.
  • Works flexibly and adapts to circumstances.
  • Takes responsibility, shows initiative and is organised.
• Apprenticeship category (sector): Sales, marketing and procurement
• Qualification level: 4; Equal to higher national certificate (HNC)
• Course duration: 18 months
• Maximum funding: £8,000 ; Maximum government funding for ; apprenticeship training and assessment costs.
• Job titles include:
  • Market research executive
  • Market research assistant
  • Research analyst
  • Insight analyst

View more information about Market research executive (level 4) from the Institute for Apprenticeships and Technical Education.