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Apprenticeship training course

Marketing assistant (level 3)

There are 47 training providers who offer this course. Check if a training provider can deliver this training in the apprentice's work location.

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Information about Marketing assistant (level 3)

Supporting customer focused marketing activities through awareness raising and/or perception building.

Knowledge, skills and behaviours
View knowledge, skills and behaviours

Knowledge

  • Marketing theory, concepts and basic principles e.g., what marketing is, the marketing mix (7Ps: product, price, place, promotion, physical environment, process, people), the promotional mix and the difference between its elements (advertising, sales, public relations etc), what a marketing plan is.
  • Current technologies such as systems and software, that can help deliver effective marketing planning (research), delivery and evaluation
  • Legislation and regulatory frameworks affecting marketing operations, e.g. General Data Protection Regulation (GDPR)/eprivacy, trading laws, copyright law, Advertising Standards Authority (ASA)
  • Principles of Marketing ethics such as targeting vulnerable adults and children; principles of conducting marketing communications in a legal, decent and honest manner, advertising being clearly differentiated from news/entertainment, ensuring consumer data is never compromised and marketing strategies avoid stereotyping
  • The Internal dependencies that positively and negatively influence the success of marketing, e.g. IT, finance, sales, operations
  • Primary and secondary research and the different sources of primary and secondary research data
  • Brand theory (positioning/value/identity/guidelines) to a basic level
  • How marketing fits within organisational structures and processes
  • How to brief and manage external marketing suppliers, and an understanding of the risks to ineffective briefing/management
  • Copywriting and proofreading techniques
  • Search engine optimisation techniques and effective video production and publishing practice
  • The benefits of a customer relationship management system
  • The benefits of marketing automation processes and systems
  • The metrics relevant to the delivery and evaluation of marketing activity, and an understanding of which are most relevant to that activity
  • Budgeting principles and good procurement practice
  • Importance of planning and maintaining offline and digital assets
  • Awareness of social media platforms appropriate to customer and business segments
  • The customer journey and the customer segments relevant to their market

Skills

  • Use research/survey software to gather audience insight and/or evaluation
  • Applying creativity to use a website content management system to publish text, images and video/animated content
  • Use a social media platform to publish text, images and video content
  • Use high volume email delivery software to acquire and/or retain one or more market segments and understand the response
  • Organise offline and digital assets in a coordinated and legally compliant way (there may be several pieces of legislation that a Marketing Assistant may need to comply with, these should be relevant to the sector they work in and the type of activity. Examples include GDPR; Consumer Protection from Unfair Trading Regulations 2008; Consumer Credit Act; Copyright, Designs and Patents Act)
  • Able to compile briefs for an external marketing supplier (e.g. printer/display stand producer/graphic designer etc) and oversee successful delivery in-line with specification
  • Write persuasive text to meet a marketing communications objective, using common copywriting techniques such as adapting writing style to ensure it is appropriate to different channels in-line with organisational brand guidelines.
  • Proofread marketing copy to ensure that it is accurate, persuasive and legally compliant and is on brand.
  • Able to plan and coordinate a marketing activity (external and/or internal) comprising several different marketing tactics to acquire or retain one or more customer segments. Carries out the tasks within known resources.
  • Analyse and present defined external and internal marketing data to inform discussions about planning, delivery and/or evaluation of marketing activities/brand performance.
  • Spreadsheets - create and maintain spreadsheets using common business software, e.g. Excel, Numbers, in support of marketing activities (such as project/budget planning and monitoring, and to support organisation of marketing assets)
  • Presentations - compile and present marketing information (e.g. to inform internal stakeholders of the results of a marketing tactic or present ideas for future marketing tactics) using common business software, e.g. PowerPoint. Basic presentation skills to deliver these findings.
  • Compile a report from a marketing system/software, e.g. CRM, Google Analytics, Dotmailer

Behaviours

  • Professional and customer focussed, shows commitment to putting the customer at the centre of marketing activities
  • Apply ethical behaviour in planning, delivery and evaluation of marketing activity. Including carrying out activity in a way that values equality and diversity
  • Commitment to continuous development of self and marketing activities through own initiative, within scope of own responsibility, keeping abreast of external developments including competitor and market trends
  • Self motivated - takes responsibility for own actions
  • Reflective and analytical, solving problems with internal and external sources of intelligence and data with a commitment to using evidence to support decisions.
  • Collaborative, consultative and supportive to achieve marketing outcomes, good listener, shows empathy with the views of others
  • Strong attention to detail
  • Responsive and flexible, able to work at pace within deadlines balancing short and long term priorities (multitask)
  • Shows creativity in their approach to work
Apprenticeship category (sector)
Sales, marketing and procurement
Qualification level
3
Equal to A level
Course duration
18 months
Maximum funding
£7,000
Maximum government funding for
apprenticeship training and assessment costs.
Job titles include
  • Marketing assistant
  • Marketing communications assistant
  • Marketing campaigns assistant
  • Brand assistant
  • Promotional assistant

View more information about Marketing assistant (level 3) from the Institute for Apprenticeships and Technical Education.