Skip to main content

Tell us whether you accept cookies

We use cookies to collect information about how you use this service. We use this information to make the service work as well as possible and improve this service.

Set cookie preferences

You've accepted all cookies. You can change your cookie settings at any time.

Find apprenticeship training for your apprentice
  1. Search
  2. Course search results
Apprenticeship training course

Beauty and make up consultant (level 2)

There are 17 training providers who offer this course. Check if a training provider can deliver this training in the apprentice's work location.

Apprentice's work location

View providers for this course

Information about Beauty and make up consultant (level 2)

Selling beauty products and helping customers choose which ones to buy.

Knowledge, skills and behaviours
View knowledge, skills and behaviours

Knowledge

  • Professionalism and values: Beauty and Make-up Consultant legal, industry and organisational requirements relating to: relevant product protocol guidelines, procedures, organisational requirements, customs and regulations dealing with diplomatic correctness, precedence and etiquette. Pricing, incentives and promotional structures; time and self-management principles; equality and diversity; industry and organisational standards of appearance. The Sale of Goods and Services Act, Consumer Rights Act and the Data Protection Act, GDPR and their application within the beauty retail and related industries; how to facilitate a positive customer journey; the types and uses of verbal and non-verbal communication; how to resolve customer problems; and when to escalate to get a satisfactory outcome
  • Safe working practices: Legal, industry and organisational requirements relating to: tools, equipment, materials and products; workplace cleaning requirements and waste disposal; supplier or manufacturer’s instructions; customer preparation and protection; direct and indirect cross-infection; methods that promote environmental and sustainable working practices; how to reduce risk of injury to self and others: posture, personal hygiene, protection; health and safety legislation and practice
  • Instruct the use and application of skin care products and make-up: Methods of demonstrating basic skin care and make-up application techniques and use of products, tools and equipment, how to tailor skin care and make-up instruction to meet individual customer needs, occasions and skin type/ condition
  • Advise and demonstrate a range of beauty retail products tools and equipment for the: eyelashes and eyebrows: eye and brow including: hair removal, eyebrow artistry and their effects, colour eyelashes. The advice customers require to select, attach, maintain and remove semi-permanent and temporary eyelash products
  • Advise and demonstrate a range of beauty retail products tools and equipment for the: face, neck and skin: face and skin including: specialist skin care products. The basic anatomy and physiology of the face and the structure and function of the skin
  • Advise and demonstrate a range of beauty retail products tools and equipment for the: nails: nails and skin including: specialist nail products. The basic anatomy and physiology of hands and feet and the structure and function of the skin
  • Completes promotional activities: Venue and legal requirements, promotion planning, selling skills, and budgeting
  • Advise, demonstrate and sell beauty products to customers: Service and product promotion techniques, how to make a sale, buying signals. The principles of brand awareness, pricing structures, and product ranges. Principles of stock rotation and maintenance
  • Advise and demonstrate perfumery recommendations to customers:History, origins, types, brands, skin reaction, the principles of blending fragrances, the psychological effects of fragrances and relationship to olfactory and limbic systems

Skills

  • Professionalism and values: Carry out and maintain organisational and beauty retail industry duties and requirements for professionalism: meet organisational and industry standards of appearance; maintain expected image and etiquette; implement equality and diversity protocols; work under pressure; observe time management and self-management; maintain and manage a work area; complete services in a commercially viable time and to a high standard; demonstrate a passion for the beauty retail industry; facilitate a positive customer journey and experience whilst maintaining confidentiality and consumer rights; communicate effectively with customers recognising when to apply different verbal and non-verbal communication skills; solve problems quickly and effectively as they emerge within the scope of responsibilities; and seek assistance from a senior member of staff when required
  • Safe working practices: Meet legal, industry and organisational requirements: maintain effective, hygienic and safe working methods and safety considerations; adhere to workplace, supplier’s or manufacturer’s instructions for the safe use of equipment, materials and products; maintain the customer’s modesty, privacy and comfort; minimise risks of cross-infection, injury or fatigue; promote environmental and sustainable working practices; ensure personal hygiene and protection meets industry and organisational requirements
  • Instruct the use and application of skin care products and make-up: Consult, prepare, plan and deliver basic skin care and make-up instruction, and evaluate the success of skin care and make-up instruction with customers to meet individual customer needs, occasions and skin type/ condition
  • Advise and demonstrate a range of beauty retail products tools and equipment for the: eyelashes and eyebrows: methods used to enhance the appearance of the eyes and brows including: hair removal, eyebrow artistry and their effects, colour eyelashes
  • Advise and demonstrate a range of beauty retail products tools and equipment for the: face, neck and skin: methods used to improve and maintain the condition of the face and neck, including facial and specialist skin care products
  • Advise and demonstrate a range of beauty retail products tools and equipment for the: nails: methods used to enhance the appearance of the nails and hand, feet and skin, including specialist nail products
  • Completes promotional activities: Plan, prepare, implement and evaluate promotional activities to support beauty retail sales
  • Advise, demonstrate and sell beauty products to customers: Identify the targets for sales and creation of prospective sales, inform and gain the customer’s commitment to purchasing the additional services/products. Carry out stock rotation and maintenance
  • Advise and demonstrate perfumery recommendations to customers: Evaluate and establish customers’ fragrance preferences and recommend appropriate fragrance choices

Behaviours

  • These behaviours ensure that customers receive a positive impression of both the organisation and the individual:
  • Personal and professional ethics: demonstrates a commitment to quality, maintains honesty, integrity and confidentiality that meets industry standards
  • Flexible and positive attitude: Adapts positively to changing work priorities and patterns when new tasks need to be completed or requirements change
  • Maintain customer care principles and practices: show customers respect at all times and in all circumstances, demonstrate customer empathy, sensitivity and awareness
Apprenticeship category (sector)
Hair and beauty
Qualification level
2
Equal to GCSE
Course duration
12 months
Maximum funding
£3,000
Maximum government funding for
apprenticeship training and assessment costs.
Job titles include
  • beauty consultant
  • make up consultant

View more information about Beauty and make up consultant (level 2) from the Institute for Apprenticeships and Technical Education.