Apprenticeship training course

Marketing manager (level 6)

Responsible for the marketing activities and strategy of their organisation.

• Qualification level: 6 ; Equivalent to degree.
• Typical duration: 24 months
• Apprenticeship category: Sales, marketing and procurement
• Maximum funding: £9,000 ; Maximum amount government will fund ; for apprenticeship training.
• Also known as:
  • Corporate Communications Manager
  • Insight/Innovations Manager
  • Marketing and Communications Manager
  • Marketing Manager
  • Product/Proposition Manager
• Skills:
  Skills an apprentice will learn

  • Lead and implement a clear marketing plan and strategy, linked to business requirements to sustain a marketing advantage
  • Develop effective marketing campaigns and channels, assessing their features and benefits to best meet business requirements and customer needs
  • Develop detailed integrated marketing plans for all products/ services using offline and digital media tools - works with marketing team/ specialist agencies to do this
  • Influence, negotiate and persuade at senior level collaborating with a wide range of stakeholders internally and externally to gain support/backing for marketing delivery
  • Act as a consultant, providing professional marketing advice to stakeholders around the business or to external clients as relevant
  • Present complex information in an understandable and stimulating way whether through effective verbal presentation or creative written copy
  • Oversee, manage and approve key marketing activities/projects
  • Deliver measurable marketing outcomes against key performance indicators and identify and drive continuous improvement, challenging existing processes and procedures where needed
  • Effectively plan and manage the marketing budget, to deliver on strategic objectives, and evaluate and justify return on marketing investment
  • Effectively engage, negotiate and manage third party suppliers and internal stakeholders
  • Effectively evaluate marketing activities using measurement data and analytics to identify relevant key performance indicators (KPI) and return on marketing investment (ROI) in order to meet business objectives
  • Assimilate and analyse complex data and information from a range of sources to evolve, lead and plan marketing activities
  • Seek out opportunities to increase income generation and gain new business e.g. new products, markets and services as relevant
  • Construct a robust buness case in support of marketing activities/plans
  • Effectively manage and develop stakeholder relationships at senior level
  • Assess business risks and reputational impacts of marketing activities
  • Inspire and motivate internally and externally to deliver marketing plans effectively, acting as a role-model for marketing best practice and taking responsibility for improving their own and the teams and/or stakeholder performance, as relevant
  • Effectively use appropriate business systems and software to deliver marketing outcomes efficiently, for example to analyse data, inform search engine marketing, produce reports and deliver copy
  • Actively interrogate systems and information sources to make judgements on when to introduce new ways of working/identify new systems/processes to improve marketing activities or address those new requirements and /or marketing trends

Full information on Marketing manager (level 6) is available from the Institute for Apprenticeships and Technical Education.

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