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Apprenticeship training course

Business to business sales professional (integrated degree) (level 6)

Selling products and services to other businesses.

Qualification level
6
Equivalent to degree.
Typical duration
36 months
Apprenticeship category
Sales, marketing and procurement
Maximum funding
£21,000
Maximum amount government will fund
for apprenticeship training.
Skills
Skills an apprentice will learn
  • Working with others: Influential, able to conduct stakeholder analysis and develop strong relationships at all levels, internally and externally, to build trust. Interacts professionally and ethically maintaining a positive and flexible attitude. Demonstrates emotional intelligence.
  • Consultative Selling: Works with customers to identify new business and market challenges, utilising insights and good questioning and listening techniques. Identifies strategic & innovative solutions integrating products and excellent service solutions, to meet customer needs.
  • Pitching: Leads a confident, clear and compelling sales pitch in front of a customer, which builds rapport, establishes credibility and delivers commercial benefit. Handles questions, objections and demonstrates the value of the proposal in a clear, quantifiable way.
  • Negotiation and Closing: Applies the principles of negotiation, develops strategies and tactics to a mutually agreeable outcome, ensuring both customer and supplier leave committed to the outcome.
  • Psychology of Sales: Critically reflects on the different psychological needs of customers and other key stakeholders in the buying/selling process. Takes into account strategic and organisational context when adapting their sales approaches, by using the psychological models pertinent to developing positive and ethical buyer and seller relationships.
  • Leveraging Digital Business: Adopts different approaches to social selling & digital technologies which aid the sales process. Develops a digital selling strategy that leverages social selling to support lead generation, nurturing and customer engagement. Develops digital networks and drives insight-led engagements. Measures results and return on investment.

Full information on Business to business sales professional (integrated degree) (level 6) is available from the Institute for Apprenticeships and Technical Education.

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