Apprenticeship training course

Travel consultant (level 3)

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Information about Travel consultant (level 3)

Making travel arrangements and booking accommodation and other services for holidaymakers and business travellers.

• Knowledge, skills and behaviours:
  View knowledge, skills and behaviours

  Knowledge

  • Geography:Know a varied range of world-wide geography and popular travel destinations to help inform customers’ travel plans
  • Travel Information: Know travel information including: passport and visa requirements, diversity for example local cultures, customs and tradition, differences in time zones, climate, medical safety information, foreign office advice and foreign exchange information
  • Industry Practice: Know the travel industry and the systems that support it, including those for reservations and booking, the importance of booking the correct product / service and key information such as travel terminology, abbreviated industry codes, preferred operators’ current fare and ticketing rules, and travel regulations
  • Travel Options: Know the variety and alternative combination of travel options that are available to customers including modes of transportation, types of accommodation and how to produce an itinerary that will meet customers’ precise needs
  • Product and Service: Know the unique selling points of travel products and services and understand how to match their features to benefit the customer and provide an enhanced competitive proposition
  • Customer: Know different customer profiles, including sole travellers and groups, how to recognise and identify their requirementsand individual needs, their preferred method(s) of booking travel, the need for providing a flexible service to support the process, and how to meet the increasing demand for an enhanced travel experience
  • Legal and Compliance: Know how to keep customers’ details safely and to lawfully process business transactions, recognising the connection with travel industry regulations, business compliance and relevant legislation
  • Industry Technology: Know how to utilise technology in line with customer and business requirements and the scope of technology used within the business and the industry as a whole
  • Business: Know the business vision, objectives and brand standards, the market it competes in, external factors that affect customer behaviour and business performance and understand the importance of meeting customers’ needs profitably
  • Sales: Know how to operate commercially with the aim of exceeding sales target, how to calculate complex travel costings, understanding the difference between turnover and profit, and how own targets contribute to achieving the overall sales budget
  • Team and Personal Performance: Know and understand the factors that both motivate and impair individual and team performance and recognise how own and team dynamics impact on the experience of the customer and ultimately business success
  • Communication: Understand how to professionally communicate to different audiences using a variety of methods, including available digital resources
  • Sustainability: Understand the impact that the business activity has on the environment and the organisation’s approach to operate in a more responsible and sustainable manner

  Skills

  • Geography: Source and provide reliable and relevant geographical information that will help inform enquiries, support customers’ travel decisions and close sales
  • Travel Information: Source and provide accurate and relevant travel information that will ensure customers have a positive travel experience
  • Industry Practice: Carry out transactions, using a range of reservation and booking systems, according to standard industry practices and the procedures of the business, ensuring that customers are offered travel options that will meet their individual needs within agreed deadlines
  • Travel Options: Source travel options, work with relevant industry suppliers and produce detailed itineraries that best meet customers’ needs
  • Product and Service: Match customer needs to products and services and identify opportunities to upsell, suggest alternatives, introduce an enhanced competitive offer when appropriate and always aim to maximise profit when closing the sale
  • Customer: Engage customers by building rapport and take opportunities to adapt communication styles to match their needs and deliver an enhanced service which encourages repeat business and consistently aims to exceed their expectations
  • Legal and Compliance: Conduct the business transaction in compliance with travel industry regulations, approved codes of practice and business policy and continuously monitor the process to ensure accurate information and advice is given to customers
  • Industry Technology: Use technology effectively and efficiently and input data accurately in accordance with business procedures
  • Business: Actively support business performance by meeting agreed targets and providing travel solutions for customers varying needs and budgets in a way that is profitable to the business
  • Sales: Achieve and exceed commercial targets by applying selling techniques that are appropriate to all customer types, take opportunities to maximise sales for example by selling promotions and preferred supplier programmes and maximise financial performance by upselling, cross-selling and calculating fares and refunds accurately
  • Team and Personal Performance: Work constructively with team members to deliver travel plans and experiences that meet customer needs and recognise opportunities for self and team development to improve performance
  • Communication: Select and use appropriate methods of communication including digital technologies according to the customer and the nature of the travel details being conveyed, ensuring quotes and prices are presented accurately
  • Sustainability: Adapt working practices to minimise the negative effect on the environment

  Behaviours

  • Geography: Proactively keep up to date with worldwide geography and current affairs that could impact on customers
  • Travel Information: Proactively keep up to date with travel information according to the customer profile of the business and the ever changing dynamics of the industry
  • Industry Practice: Take a keen interest in travel industry developments to keep professional knowledge current and up to date
  • Travel Options: Demonstrate commercial awareness and consideration for customers’ unique needs when selecting and combining different elements of customers’ travel plans
  • Product and Service: Promote confidence in customers by demonstrating a passionand belief in the products and services being sold
  • Customer: Respond positively and imaginatively to customers’ requirements, demonstrating an enthusiasm to inspire and delight them
  • Legal and Compliance: Be diligent in upholding protocols and business reputation to ensure customers receive the best quality service and advice and communicate and explain emerging issues and updates
  • Industry Technology: Use technology responsibly and embrace developments in travel technology
  • Business: Engage with the culture and ethos of the business and be a positive advocate and driver for high quality performance and achievement
  • Sales: Proactively seek ways of engaging customers to increase and enhance sales
  • Team and Personal performance: Evaluate own personal performance in a consistently positive and professional manner, take on feedback and welcome personal development opportunities
  • Communication: Be clear and coherent to effectively communicate accurate and complex information professionally and confidently to a diverse audience, in line with business expectations
  • Sustainability: Demonstrate an on-going commitment to reducing impact on the environment in all work activities
• Apprenticeship category (sector): Sales, marketing and procurement
• Qualification level: 3; Equal to A level
• Course duration: 12 months
• Maximum funding: £9,000 ; Maximum government funding for ; apprenticeship training and assessment costs.
• Job titles include:
  • Corporate travel consultants
  • Leisure travel consultants
  • travel agents
  • travel agent

View more information about Travel consultant (level 3) from the Institute for Apprenticeships and Technical Education.